A blog for startups and small businesses

Covering topics on how to start and grow a business, and develop yourself as an entrepreneur.
Tax Stress

What You Need to Know About Tax

By Mohammed Bohra | February 22, 2021

Tax is actually a relatively simple thing to work out, once you know what you’re doing. It can be easy to put it off when you don’t know what’s required or you’re unsure of how to set yourself up to make the process easier.  This article sets out what you need to know to stop […]

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Sales Deal

Sales, It’s A Process

By Mohammed Bohra | January 3, 2021

Most people think that if they make a good product and put it out into the world, customers will automatically roll in. It generally doesn’t work like this, even with a great product. Because getting someone to buy something new requires a change of behaviour and people are resistant to change, especially for a new […]

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A Leader’s Guide to Coordinating Effective Meetings

By Mohammed Bohra | December 15, 2020

Effectively running meetings is an important skill for business leaders, but much too often meetings can miss the mark. A good meeting creates a space for important discussions to be had to get the right people on the same page in order to collect information, make decisions and strengthen relationships. From the perspective of a […]

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A Copywriter’s Guide to Creating Compelling Copy

By Mohammed Bohra | November 24, 2020

Creating compelling copy for your business, and it’s products is a critical part of your selling strategy. What you say about yourself plays a major role in how your customers perceive you. However, it’s not only what you say, but rather how you say it. Being sufficiently captivating, engaging, and descriptive could be the difference […]

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How to pick a social media platform that works for you

By Mohammed Bohra | October 30, 2020

Creating and implementing a social media strategy for your business can be a seriously time-consuming task. If you want to be successful on social media it’s all about meaningful content and understanding your customer, creating compelling content your audience wants to see and knowing when and where to post to reach your audience. However, this […]

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How to do keyword research to improve SEO results

How to do keyword research to improve SEO results

By Mohammed Bohra | September 7, 2020

This article sets out a process for how to use keyword research to improve your search engine optimisation (SEO) results. This process requires writing articles, either in blog form or another webpage form, intentionally for the purpose of having the webpage discovered by your target audience when they are searching for information on a search […]

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Leader coordinating action

How much is your inability to coordinate action costing you?

By Natalie Robinson | July 13, 2020

When we think about business development, the focus tends to be on specific business functions – product development, sales, marketing, finance, planning and strategy. But what about the specific behavioural skills that tie everything together and significantly impact leaders and their team’s ability to get things done? These small invisible nuances of leadership add up […]

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Frances Dickinson vocal coach

Voice coaching and leadership: an interview with Frances Dickinson, award winning vocal coach and entrepreneur

By Natalie Robinson | April 30, 2020

Frances Dickinson is an award-winning vocal coach who has worked with some of NZ’s most successful artists, including Lorde, Six60 and Theia through her vocal coaching business, Establish Music. Frances also works with business leaders to help them develop their voice. I’ve had the pleasure of learning from Frances over the past year and she’s […]

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business practices

Understanding and performing business practices

By Natalie Robinson | April 8, 2020

A while ago I posted a blog called, ‘If you want to be successful in business, start practising’. At the time, the message I was trying to get across was that business, like everything else in life, requires practice to become good. There is more to these words than I realised at the time. In […]

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The space in between blog post for productivity

The Space In Between – Making Time For Yourself Amongst The Chaos

By Natalie Robinson | March 22, 2020

In this blog, I want to address the time and energy spent in between doing work. This time in between work can be highly valuable and productive, and it can also be highly unproductive, depending on how a person uses it. I will speak from my perspective, as I do not want to put words […]

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How to makes something your customers love

Micro-blog:How to make something your customer love

By Natalie Robinson | December 18, 2019

Here are five simple principles for making something your customers love: Deeply understand what they value Have a good reason for existing Be open and honest as a company Make something that solves one of their fundamental needs or wants better than anyone else. Charge a fair price. Seems simple.

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get focused, tame your frenzy, image of a fox

Tame Your Frenzy, Regain Your Focus

By Natalie Robinson | August 19, 2019

This blog post is derived from an excellent article by Paul Hammerness, MD, and Margaret Moore in the Harvard Business Review, called Train Your Brain to Focus. At the time, I was doing research on how to regain focus. The concept shared below helped to address a root cause of the lack of focus I […]

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computer and notebook representing brand development

The importance of customer discovery for brand development

By Natalie Robinson | June 23, 2019

‘Brand’ is the perception of your company held by people external to it. It is created by all the touch points between your company and the outside world. This includes what people see, hear, feel, and in some cases smell (I’m thinking about Miss Higgins Cookies here). When you are starting a company, it is […]

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Women Business Owner Being Highly Productive

Principles for Hyper Productivity

By Natalie Robinson | April 27, 2019

This is a short and sweet post on principles for improving productivity. I am writing this post at a time when I have removed all distraction and minimised all other tasks that take time out of my day – travel time, cooking, life admin etc. My calendar is clear. So I have no excuse for […]

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Lady at computer screen applying for NZ Start up business grant

Have you considered applying for a Grant to launch and grow your business?

By Natalie Robinson | April 26, 2019

Money is available if you know where to find it, and you know how to pitch for it. Some people are good at looking for it, and getting it, and some people are not. I am someone who is not particularly good at it when it comes to my own business. I like to just […]

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Convertible Notes for Startups, two people in discussion

Convertible Notes for Startups

By Natalie Robinson | April 16, 2019

Convertible notes are becoming increasingly common as an instrument for startups to raise their first round of investment. The primary advantage of a convertible note over equity financing is that it doesn’t require the company to be valued at the time of issue, avoiding what can be a long and expensive process. Find out how […]

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Two women discussing business and referring to a laptop screen

The Science Behind Developing an Idea

By Natalie Robinson | April 12, 2019

Not sure about you, but at school, I liked science class. But I didn’t like English. Science had a degree of… exactness to it. You go through a process and figure something out, with a high degree of certainty. English was much more wishy-washy and opinion based. When I was taught about the concept of […]

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Two people shaking hands after a business transaction

What to consider when raising investment capital

By Natalie Robinson | April 9, 2019

You don’t have to raise money to build a successful business. There are plenty of examples of big companies who haven’t, Hotjar being one of my favourites. But capital does help. So does having the backing of intelligent people who can give you good advice when it’s needed, and keep you accountable to achieve what […]

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One women talking to another to get feedback on idea as part of customer discovery process

Customer discovery, a secret ingredient to startup success

By Natalie Robinson | March 19, 2019

Customer discovery is a process that involves talking with the people who are your customers or could be your potential customers. When you’re beginning the process of starting a business, the aim of customer discovery is to find out the truths about: The problems people have, which you could potentially solve. This will help you […]

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Graedon Parker from Organic Mechanic and Natalie Robinson from Mum's Garage speaking at an Entrepreneurs Unleashed event

How to make the right people care about your idea

By Natalie Robinson | March 16, 2019

To be successful in business you need to become good at influencing people. This means communicating your intentions in a way that people feel compelled to take the action you want, which might be buying your product, changing their behaviour, joining your team, or just giving you the time of day to hear out your idea. […]

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Two young people having a discussion

AIESEC Offer Affordable Recruitment for Startups

By Natalie Robinson | September 20, 2018

AIESEC is a the largest youth-led organisation in the world, providing leadership development through global internships.

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People from Mum's Garage startup community speaking to each other

Never feel alone again with our online community membership

By Natalie Robinson | September 4, 2018

We’re excited to launch our online community membership, to make it easy for you to get access to resources, support and connections to help grow your business, all the time.

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Organised workspace designed for maximising productivity

Building Your Daily Routine

By Natalie Robinson | September 3, 2018

The small habits and routines that you perform consistently add up to have a material impact on your life. Here are some suggestions for building an effective daily routine. We’ve broken it down into a night time ritual, morning ritual and how to organise your day. Night time ritual A productive day starts begins with […]

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Hiker walking along boardwalk in New Zealand scenery

A Vision for Transforming New Zealand

By Natalie Robinson | August 20, 2018

In this post, Taranaki-based entrepreneur, Adnan Belushi, shares his views on how New Zealand can better position itself as a global leader in innovation.         Article by Adnan Belushi, co-founder of Johnson Corner

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Paper boats in a line with one red one out in front

Taking responsibility for your idea

By Natalie Robinson | August 2, 2018

At Mum’s Garage, we help people turn their ideas into businesses. We’ve spent a lot of time understanding the catalysts for turning someone with “just an idea”, into someone whose properly executing on the idea.  

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Women working on computer

Get started with blog writing

By Natalie Robinson | June 24, 2018

Blog content is a great way to share your story with the world, and to add value to your target market.  “Blog posts are still the #1 asset for engaging with your audience and generating warm leads for your business.” – Neil Patel Getting into the swing of creating content is something many people struggle […]

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Chistine Jensen Fityou Founder

Meet Christine Jensen, Founder of FitYou and Ideas You Can Execute Alumni

By Natalie Robinson | June 3, 2018

Christine Jensen launched Fityou during our  Ideas You Can Execute Programme in 2017. Find out more about her story from idea to launch, and some of her learnings and challenges along the way. Q: What were you doing before you started the ‘Ideas You Can Execute’ programme? A: I was working part-time at a Creative […]

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Eight indications that you should get support to start your own business

By Natalie Robinson | June 3, 2018

Here are eight indications that you should consider a career and lifestyle change, by pursuing the ideas you’ve been thinking about. We’ve also shared some of the problems that might be stopping you from getting started, and how our Ideas You Can Execute programme can help. You’ve had ideas and ambitions to start a business […]

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