Here you'll find regular blogs about running a business that can help you along your journey.
How to make the right people care about your idea

How to make the right people care about your idea

By Natalie Robinson | March 16, 2019

To be successful in business you need to become good at influencing people. This means communicating your intentions in a way that people feel compelled to take the action you want, which might be buying your product, changing their behaviour, joining your team, or just giving you the time of day to hear out your idea. […]

AIESEC Offer an Affordable Recruitment Option for Startups

By Natalie Robinson | September 20, 2018

AIESEC is a the largest youth-led organisation in the world, providing leadership development through global internships.

Never feel alone again with our online community membership

By Natalie Robinson | September 4, 2018

We’re excited to launch our online community membership, to make it easy for you to get access to resources, support and connections to help grow your business, all the time.

Building Your Daily Routine

By Natalie Robinson | September 3, 2018

The small habits and routines that you perform consistently add up to have a material impact on your life. Here are some suggestions for building an effective daily routine. We’ve broken it down into a night time ritual, morning ritual and how to organise your day. Night time ritual A productive day starts begins with […]

A Vision for Transforming New Zealand

By Natalie Robinson | August 20, 2018

In this post, Taranaki-based entrepreneur, Adnan Belushi, shares his views on how New Zealand can better position itself as a global leader in innovation.         Article by Adnan Belushi, co-founder of Johnson Corner

Taking responsibility for your idea

By Natalie Robinson | August 2, 2018

At Mum’s Garage, we help people turn their ideas into businesses. We’ve spent a lot of time understanding the catalysts for turning someone with “just an idea”, into someone whose properly executing on the idea.  

Get started with blog writing

By Natalie Robinson | June 24, 2018

Blog content is a great way to share your story with the world, and to add value to your target market.  “Blog posts are still the #1 asset for engaging with your audience and generating warm leads for your business.” – Neil Patel Getting into the swing of creating content is something many people struggle […]

Chistine Jensen Fityou Founder

Meet Christine Jensen, Founder of FitYou and Ideas You Can Execute Alumni

By Natalie Robinson | June 3, 2018

Christine Jensen launched Fityou during our  Ideas You Can Execute Programme in 2017. Find out more about her story from idea to launch, and some of her learnings and challenges along the way. Q: What were you doing before you started the ‘Ideas You Can Execute’ programme? A: I was working part-time at a Creative […]

Eight indications that you should get support to start your own business

By Natalie Robinson | June 3, 2018

Here are eight indications that you should consider a career and lifestyle change, by pursuing the ideas you’ve been thinking about. We’ve also shared some of the problems that might be stopping you from getting started, and how our Ideas You Can Execute programme can help. You’ve had ideas and ambitions to start a business […]

Is Facebook Dead for Businesses?

By Natalie Robinson | May 11, 2018

The author of this article, Carl Thompson, is the co-founder of Contento. Previously co-founder and CMO of TradeGecko, founder of Momentum Marketing and a few other companies in between.  Over the past five years, content marketing has exploded thanks to easy promotion channels like Twitter and Facebook. Businesses could quickly knock out 500ish words, publish it on their […]

How to use social proof to your advantage in business

By Natalie Robinson | May 6, 2018

One of the hard things about starting a company is that you’re new to the world and no one knows or trusts you yet. Your target customers haven’t had enough engagement with your product and business to think about you as a solution to their problems, and they don’t have proof that you’ll deliver what […]

We’re niching our Ideas You Can Execute programme, here’s why

By Natalie Robinson | May 6, 2018

Part of the core value we provide at Mum’s Garage is a community, helping like-minded people connect with one another, to support each other along the business development journey.

Sharing stories about starting and growing startups

By Natalie Robinson | April 13, 2018

Through our own journey of starting a business, and helping others, we know that there are a lot of stories about what success looks like that are deeply ingrained in startup and business culture. Who can start a company, what needs to be done in order to be successful, what the definition of success is, etc.


Founder Stories: Carl Thompson, stopping everything to find my next move

By Natalie Robinson | March 26, 2018

  The author of this article, Carl Thompson, is the current co-founder of Contento. Previously co-founder and CMO of TradeGecko, founder of Momentum Marketing and a few other companies in between. I’m a yes person. To my detriment and I’ve only recently realised saying yes to everything can actually be damaging to my goals. I got […]

hubspot partnership

By Natalie Robinson | March 19, 2018

  Mum’s Garage is excited to announce the launch of its partnership with HubSpot for Startups. In our continued effort to provide founders with the essential tools for their success, we are now able to offer HubSpot’s Marketing and Sales software at a 90% scholarship for the first year — an average savings of $17,000!  HubSpot is the leader in inbound […]

start a business

Why everyone innately wants to start their own business, and how to get there

By Natalie Robinson | March 15, 2018

I think everyone wants to start their own business. Why? It satisfies the highest levels of human motivation. Enter Maslow’s Hierarchy of Needs, the only thing I remember from my Management 101 class. If you’re not familiar with Maslow’s Hierarchy of needs, it’s a motivational theory in psychology comprising a five-tier model of human needs, […]

good advice

Be mindful of who you take business advice from

By Natalie Robinson | March 15, 2018

One of the hard things about getting started in business is the number of decisions that have to be made, what to call the company, when to quit your job, how to build or source your product, whether it’s an idea worth spending time on. There is a high degree of uncertainty and personal responsibility […]

We’re launching our ‘Building a Viable Business’ programme

By Natalie Robinson | March 11, 2018

We’re excited to announce that our programme, ‘Building a Viable Business’, is open for its first intake, which will start in the first week of April 2018. This programme is the second stage in the Startup Series and designed for founders who have validated their idea and are committed to building a high growth, high […]

Finding the rhythm

By Natalie Robinson | October 30, 2017

Most things people do are guided by a rhythm. How we structure our days, spend our time, when we breathe, when we sleep, how we feel, our habits and routines, the list goes on.  


Time to move from exploration to execution

By Natalie Robinson | October 30, 2017

This post is to remind you of the importance of moving forward towards creating a viable business model, so you don’t run out of steam before you build something financially sustainable. I’m conscious that a lot of our blog content is focused on helping people understand what they are creating in the early stages of […]

If you want to be successful in business, start practicing

By Natalie Robinson | October 23, 2017

No matter what you’re working on, learning and practice are essential for becoming good. It requires practice to become someone who can run a successful business, like anything else in life. Think about some of the other activities you might be successful at. Your job –  The usual pathway to employment involves 7+ years of […]


Make something people value

By Natalie Robinson | October 19, 2017

Starting a business is hard when you have a product no one cares about. It’s much easier to get people behind your business when the thing you’re creating solves a real problem for a group of people, and your reason for existing aligns with values they care about. For every business, there is a core […]

Know what you’re great at, or never feel good enough.

By Natalie Robinson | October 19, 2017

You can’t be great at everything.

The truth about transitioning from job to self-employment

By Natalie Robinson | October 19, 2017

Society screws with aspiring entrepreneurs Most people don’t start out with the skillset and mindset required to build a successful business.

Top 7 tips for starting a business outside of your day job

By Natalie Robinson | September 25, 2017

So you have a business idea and you want to kick it off, but you’re still working? We’ve put together 7 tips for starting a business when you’re still busy with work.

Don’t let lack of productivity get you down!

By Natalie Robinson | August 28, 2017

Grappling with productivity? Don’t worry. We’ve pulled together some articles we think will help.

Why it’s a good idea to learn to code

By Natalie Robinson | August 15, 2017

This article is designed to help you understand the importance of learning at least some basic code. Consider the two ‘realities’ where we spend most of our time; the physical reality (offline), and the digital reality (online).

Market Validation, What it is and How to Get Started

By Natalie Robinson | August 8, 2017

Market Validation is the science behind an idea to business development. It requires a disciplined approach to identifying and validating assumptions, to find the answers that are as close to the truth as possible

How idea’s are formed, and how to get better at coming up with them

By Natalie Robinson | July 7, 2017

When you understand how new ideas are formed, you can improve your ability to come up with better ones.  

Founder Chats: Kathryn George from KG Design Consultancy

By Natalie Robinson | July 6, 2017

We recently chatted with founder Kathryn George, who has just gone through our latest CO.STARTERS cohort with her new company KG Design Consultancy.

Working with Wellington ICT School to build an Entrepreneurial Programme

By Natalie Robinson | July 3, 2017

Over the last 12 weeks we’ve been busy delivering an entrepreneurial program for the Wellington ICT Graduate School, as part of their Software Development and Professional Business Analysis Masters Program. They’ve just written a great Medium post announcing the founders who went through the program, and their products.


We Sat Down With Ankit, Founder of NZ Tech Startup Ecosystem Facebook Group

By Natalie Robinson | May 26, 2017

It’s no secret that the NZ Tech Startup Ecosystem Facebook Group is the go-to place for Kiwi startups. We chatted with the founder, Ankit.

Our Digital Marketing Deep Dive Workshop Is Back!

By Natalie Robinson | May 19, 2017

A highly effective digital marketing strategy is essential to the growth of your startup.  

Founder Chats: Zanda and Kyle From TinySkinScribbles

By Natalie Robinson | May 18, 2017

We recently chatted with the founders of TinySkinScribbles, Zanda & Kyle, who have just gone through our latest CO.STARTERS cohort.

Our Recommended Techweek Events For Startups

By Natalie Robinson | April 25, 2017

Techweek’17 is fast approaching (6-14 May) We’ve pulled out our top picks for startups. You can check out the entire Techweek programme here:

I WANT GROWTH – Our Techweek Event

By Natalie Robinson | April 24, 2017

We’ve teamed up with Momentum Marketing to kick off ‘I WANT GROWTH’  during Techweek’17.

We’ve Created A New Zealand Startup Ecosystem Map For Kiwi Entrepreneurs

By Natalie Robinson | April 19, 2017

Want to know what services are out there for startups in New Zealand? We’ve created an NZ-wide resource for anyone interested in what support is available.

Founder Chats: Cameron Stewart From Parametric Furniture

By Natalie Robinson | April 17, 2017

We recently chatted with founder Cameron Stewart, who has just gone through our latest CO.STARTERS cohort with his early-stage company Parametric Furniture. Q. Cameron, what does your company do? Parametric Furniture scours the internet for the best and most innovative parametric furniture designs, then makes them in partnership with the designer using highly automated manufacturing […]

Our Comprehensive Guide To Market Validation

By Natalie Robinson | April 7, 2017

Market validation is one of the most important steps when trying to build a business, but it’s something that most people don’t do well, or don’t do at all.

Q&A Ahead Of The China NZ Innovation And Entrepreneurship Forum

By Natalie Robinson | March 30, 2017

The NZ China Entrepreneurship and Innovation Forum is coming up this weekend, so we sat down with organisers Kevin and Xilu to chat about our mission at Mum’s Garage, and how people can kick-off their entrepreneurial journey.

Ready to take the next steps with your idea?

Check out our Ideas you Can Execute Programme, designed to help people validate ideas and learn key concepts to get started in business