Free guides, tools and other resources.

Designed to help you start and grow a successful business.
Character illustration of people looking through a folder of guides and resources

If you can't find what you are looking for, try our blog.

Competitor Analysis Template for Start Up Businesses

Illustration showing competition, representing competitor analysis for a startup business

Competitor analysis template and strategy for start up businesses This article sets out a useful way of conducting competitor analysis before you launch your business, to work out how to […]

Raising Investment: A Guide For Startups

illustration of man talking to women, sharing business advice

Raising Investment: A Guide for Startups This guide sets out the process and documents helpful for raising seed investment for a startup. Seed investment is usually the first round of […]

Startup Pitch Deck Examples

Character illustration of person pitching using a seed pitch deck

A list of really good seed pitch decks. There is something so satisfying about seeing the traction and intentions of a company effectively condensed down to a small number of […]

Start Up and Small Business Grants NZ Guide

Small business owner who could apply for NZ Startup and Small Business Grants

We hope to make your journey starting a business a little easier by letting you know the grants that are available and how to apply for them. This is a […]

The value of defining a customer niche and how to do it

Mum's Garage, Customer Niche, Make something a small number of users love

It’s hard to build a business when you’re trying to target everyone In this resource we cover why it’s important to focus your efforts on a core group of customers […]

Product Development Process

Three startup founders talking about the product development process

Product development is a journey with the ongoing objective of making the most valuable product for your users. It’s important that as a founder or product manager, you continue to […]

Cut your product development costs in half and build a better product

Building the first version of your product (MVP)

It’s common for people who are starting their first business to spend too much time and money building the first version of their product. This leaves them with little room […]

Founders Guide to Finding Validation Prospects

You’ve been told that you need to validate your idea. You understand the purpose of validation, you know what assumptions you need to test and you’ve written your script. Now you’re […]

A Comprehensive Guide to Brand Development for Startups

Mum's Garage Brand Development Mind Map

Brand Development & Positioning for Start-Up’s: A Comprehensive Guide Brand is an important component to the overall value proposition of a company. In this post, we provide a comprehensive guide […]

Developing a Startup’s DNA

Character illustration of someone communicating an idea using startup DNA concepts

The creation of a ‘Startup DNA’ is one of the first processes we work with people on to transition their idea into an early stage company. The output is a […]

How to Create Business Value – Actionable Steps

Vector illustration showing how to create a valuable product or service

The survival of a startup is determined by its ability to create something of value that enough people will pay for, before running out of steam (financially and emotionally). There […]

Creating Business Value: The Science

Building a Viable Business , Creating business value, the science, the program

The survival of a startup is determined by its ability to create something of value that enough people will pay for, before running out of steam (financially and emotionally). There’s […]

New Zealand Startup Ecosystem Map

New Zealand Startup Ecosystem

New Zealand Startup Ecosystem Map Here’s a range of NZ support currently on offer to new entrepreneurs and growing startups Last updated 09/08/18 Add to this list We hope you […]

Kiwi Startup Tools Cheat Sheet

Character illustration of people looking through useful tools and resources for startups

Kiwi Startup Tools Cheat Sheet Need legal help, website tracking, a payment platform etc? Here’s a bunch of services we recommend. Legal & Accounting Resources: Even if you don’t have […]

How to do Market Validation

People doing customer discovery as part of the market validation process

Market validation is a process to help turn your idea into something that people want and will pay for. Validating your idea significantly increases your chance of success and makes the […]

About these resources

We're continuously building out our free resource library, so if there's something that you'd like to know more about please let us know.

 

Need some help and not quite sure where to look?

If one of our team members are available to chat, you'll see a little chat window in the bottom right corner. Alternatively, just flick us message below and w'ell get back to you as soon as possible.