Getting StartedProduct

Our Comprehensive Guide To Market Validation

Hand drawn images of a big ball resembling ideas, being filtered down into one distinct idea which is shown as a light bulb.

Market validation is one of the most important steps when trying to build a business, but it's something that most people don't do well, or don't do at all.

It's a process that you can go through to help develop your idea into a refined concept for a product and go-to-market strategy.

We've written a comprehensive guide on market validation. It covers why it's important, how to get started, tips for completing customer interviews, an example of a customer interview script, and lots of additional resources.

Market validation is a  valuable process for all founders or anyone who's making decisions about product development and/or how to market and sell a product. We highly recommend investing some time in learning about it.

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