Most people think that if they make a good product and put it out into the world, customers will automatically roll in. It generally doesn’t work like this, even with a great product. Because getting someone to buy something new requires a change of behaviour and people are resistant to change, especially for a new […]
Creating compelling copy for your business, and it’s products is a critical part of your selling strategy. What you say about yourself plays a major role in how your customers perceive you. However, it’s not only what you say, but rather how you say it. Being sufficiently captivating, engaging, and descriptive could be the difference […]
Creating and implementing a social media strategy for your business can be a seriously time-consuming task. If you want to be successful on social media it’s all about meaningful content and understanding your customer, creating compelling content your audience wants to see and knowing when and where to post to reach your audience. However, this […]
This article sets out a process for how to use keyword research to improve your search engine optimisation (SEO) results. This process requires writing articles, either in blog form or another webpage form, intentionally for the purpose of having the webpage discovered by your target audience when they are searching for information on a search […]
A while ago I posted a blog called, ‘If you want to be successful in business, start practising’. At the time, the message I was trying to get across was that business, like everything else in life, requires practice to become good. There is more to these words than I realised at the time. In […]
Blog content is a great way to share your story with the world, and to add value to your target market. “Blog posts are still the #1 asset for engaging with your audience and generating warm leads for your business.” – Neil Patel Getting into the swing of creating content is something many people struggle […]
The author of this article, Carl Thompson, is the co-founder of Contento. Previously co-founder and CMO of TradeGecko, founder of Momentum Marketing and a few other companies in between. Over the past five years, content marketing has exploded thanks to easy promotion channels like Twitter and Facebook. Businesses could quickly knock out 500ish words, publish it on their […]
One of the hard things about starting a company is that you’re new to the world and no one knows or trusts you yet. Your target customers haven’t had enough engagement with your product and business to think about you as a solution to their problems, and they don’t have proof that you’ll deliver what […]
HubSpot For Startups Partnership Mum’s Garage is excited to announce the launch of its partnership with HubSpot for Startups. In our continued effort to provide founders with the essential tools for their success, we are now able to offer HubSpot’s Marketing and Sales software at a 90% scholarship for the first year — an average savings of $17,000! HubSpot is the […]
For every business, there is a core value proposition that sits at the heart of everything the business does. This value proposition drives the product, the brand, the culture, the strategy and everything in between. As a business, if you’re weak on your value proposition, everything else will be weak. You need to know what […]