Start a business, create value, and make the most of your existence.


The Startup Series is a three-phase programme which helps aspiring founders develop an idea, build a product, and grow a business.

The Startup Series program contains the best processes and pieces of wisdom that I have learnt on my journey from corporate employment to building a profitable, impactful business. It’s the gateway program for creating the work and a life that’s truly meaningful.
— Natalie Robinson, Founder & CEO of Mum's Garage


How does The Startup Series work?


The Startup Series is comprised of three individual phases, and each phase focuses on a different critical part of your journey and is a different length of time. 


If you’re interested in the living heart of what you do, focus on building things rather than talking about them.
— Ryan Freitas, co-founder of

Why did we create The Startup Series?


We believe everyone should have the opportunity to understand their unique value, and make the most of their existence.

Starting a company allows people to solve problems they truly care about. It allows people to create value for themselves and others.

Founders of Wise Boys Burgers, Tim & Luke, speaking with Mum's Garage founder Natalie Robinson at our last Entrepreneurs Unleashed event.

Founders of Wise Boys Burgers, Tim & Luke, speaking with Mum's Garage founder Natalie Robinson at our last Entrepreneurs Unleashed event.

We started this program because we think entrepreneurship is as much about personal development as it is about business development. We want to help more Kiwis create value through entrepreneurship, but we want to focus on product/founder fit just as much as product/market fit.

  • What are your strengths?
  • What are your passions?
  • What do you know better than anyone else?

We believe discovering this early helps set aspiring founders up for greater long-term success.



What does each phase cover?


Phase One: 'Ideas You Can Execute'

This is the first phase in the series, and is the perfect place for aspiring entrepreneurs to start. Phase One covers the following:

What should you be building? This phase will help you define which company idea you should move forward with, and why. You'll fine tune an entrepreneurial mindset in the process.

Sometimes the hardest part about getting started is being able to share your idea in a compelling way. Learn how to talk about what you're wanting do in a way that gets people to take action, without you having to know the specific details yet. 

What's the right path forward? You'll learn the fundamental truths behind the startup processes and techniques that you can apply to your idea.

With our support, you'll begin validating whether people want your product or service and are willing to pay for it. You'll also develop a plan for moving forward with your company.

Phase Two: 'A Product People Want'

In this phase you'll focus on aligning the pieces of the puzzle, that is, you'll actively grow your young company with our support. We'll work through things like Business Model, Product, Marketing, Sales, Finance, and Legal. More info on Phase Two coming soon.

Phase Three: 'Building Momentum'

This phase is designed to provide entrepreneurs with the support, resources and accountability needed to continue growing their companies. More info on Phase Three coming soon.


Which one is right for me?


Click on the button that best describes what you need to do with your business:


Or, get in touch and we'll help you to figure it out:


Upcoming Mum's Garage Events: