Start turning that exciting idea into a business.


Ideas You Can Execute is a 6-week online programme (and Phase 1 of our Startup Series) which helps aspiring entrepreneurs develop their capabilities and learn how to execute on the right business idea. You'll get support from experienced mentors and founders along the way.

Our Phase Two: A Product People Want and Phase Three: Building Momentum programs are kicking off later this year.


Who's doing it?

Coming soon...


Ideas You Can Execute takes aspiring entrepreneurs through these main phases:


#1: IDEA

What should you be building? This program will help you define which company idea you should move forward with, and why. You'll fine tune an entrepreneurial mindset in the process.


What's the right path forward? You'll learn the fundamental truths behind startup processes and techniques, then apply them to your idea. 


With our support, you'll begin validating whether people want your product or service and are willing to pay for it. Market Validation is our forté.


natalie headshot.png
Ideas You Can Execute is designed for people who want to build a company they are truly passionate about. You’ll develop yourself as an entrepreneur, work out what you should be creating, then prepare to start building something people will pay for. This will all happen with our help.
— Natalie Robinson - Founder of Mum's Garage


Get the right idea off the ground.


This program helps people significantly increase their chances of success, by (among other things) choosing the right idea to begin with.

It takes effort to turn an idea into something, especially if you aren't sure whether you should be pursuing it.

We're taking aspiring entrepreneurs through a process to better understand themselves, what drives them, what might be holding them back, and of course the fundamental truths behind turning an idea into a startup. If you have a lot of ideas, this program will help you choose the right one to execute now.



Who's this program for?


People with ideas or problems they would like to solve, but haven't been able to move forward. 

People with aspirations to start a business or movement, but don't know the starting point. 

Anyone who wants to escape the corporate rat-race and is interested in starting their own business on the side.

People interested in applying entrepreneurial concepts to their daily jobs, and becoming more exceptional at creating value.


The only thing worse than starting something and failing… is not starting something.
— Seth Godin, Founder of Squidoo


What's the program content?

This program is 6 weeks total, and content includes the following:


Week 1: An Idea You Can Move Forward With

Turn your idea into something that you can move forward on:

  • Learn about becoming better at coming up with ideas that are viable for you
  • Build logical thinking into the way you assess ideas
  • Understand more about your strengths, passions and the problems you care about so you have a starting point for developing your ideas
  • You'll be able to fire any questions straight through to us during the next 6 weeks via Messenger Chat or Slack

Week 2: Idea to Reality

Learn the process behind building a startup. When people don't follow a process, often they either don't get started or risk building a product they can't sell.

  • Understand the process of startup creation
  • Develop the ability to communicate your idea is a compelling way
  • Learn the basics of market validation

Week 3: Mindset

The key to developing a business is developing yourself. Starting a business is hard when you've never done it before and haven't developed the belief system and confidence to do the things that need to be done.

This section sheds light on the mindset behind entrepreneurship, including:

  • The myth that holds a lot of people back
  • Self-belief and reinvention
  • High Performance and Resilience

Week 4: Commitment

Find out about what you do and don't need to be worrying about when starting out. This module also covers setting yourself up for success so you don't slip back into your previous routines, habits and mindset.

  • We'll help with some of the decisions that can make starting out hard
  • You'll get access to a heap of resources that will enable you to hit the ground running

Week 5 & 6: Execution

This is 2 weeks to implement all of your learning from the previous 4 weeks and create a new reality for yourself. You'll continue market validation of your product or service idea, and you'll be accountable to outcomes.

You'll have access to experienced founders and mentors to help you make the decisions necessary to move forward. We'll also start providing you with helpful tools to begin building your product.

*At the end of Week 6, you'll be able to decide if you'd like to continue on to Phase Two: A Product People Want and Phase Three: Building Momentum.


It’s not about ideas. It’s about making ideas happen.
— Scott Belsky, Cofounder of Behance


What happens each week of the program?


Every Monday you'll get access to new videos and accompanying tools, and you'll need to fill out a workbook to apply the learnings.

You'll get the following help:

  • Ask questions to mentors via Messenger Chat
  • Have access to one 20 minute Skype per week
  • Have 24/7 access to our Slack Channel (experienced mentors and other entrepreneurs on the program will be available to chat with)

We recommend putting 3+ hours into program content each week, and spend plenty of spare time on developing yourself and your idea.

The more you put in, the more you'll get out.  



What outcomes can I expect?


You're guaranteed to finish the program knowing a lot more about the process for turning an idea into a real product or service. 

You'll develop a much better understanding of the deeper meaning behind your ideas and aspirations, some certainty around your ability to execute on your idea and clarity on the direction you're heading in.

You would have completed some level of Market Validation (validating your product with your ideal customers), so you come away with not only valuable initial data, but confidence which comes from being pushed outside your comfort zone.

Building a startup is a long process and this is just the first step. But be assured that this is a step that will put you in good stead for actually executing on your ideas and aspirations, in a way that will significantly improve your chances of succeeding. 


Whether you think you can, or think you can’t – you’re right.
— Henry Ford, Founder of Ford Motor Company


Program mentors:


Natalie Robinson

Natalie is Founder and CEO of Mum's Garage, and is incredibly passionate about helping aspiring entrepreneurs launch businesses. She has built multiple startup programs including The Validator, Wellington ICT Graduate School Masters Entrepreneurship Program, and has facilitated CO.STARTERS cohorts. Natalie has also developed the Digital Marketing Deep Dive and Market Validation workshops, and runs the Entrepreneurs Unleashed, Lean Coffee, and Year One event series.



Phase 2 and Phase 3 of The Startup Series are kicking off later in the year, and will focus on company growth and momentum.



Next steps


Register your interest here, and we'll get back to you ASAP! We'll be able to answer any questions you have to find out whether this program is right for you.

Name *


Phase One FAQ


I'm not sure if this is right for me. What should I do?

Great, we'd love to meet up with you for coffee and decide if the program is right for you. Reach out here.

What if i'm not in Auckland?

That's totally fine! This phase is 100% online. You'll get access to 24/7 chat, and a personal Skype call each week so we can answer any questions and provide support.

Should I still do this phase if I already have a company?

Phase One provides comprehensive personal development content, so we recommend people do this phase if they have an early stage company, and haven't been a founder before.

How much time do I need to spend doing course content?

We recommend a minimum of 3 hours per week. The more you put in, the more you get out.



The value of an idea is derived from the person who holds it. The magic behind developing a startup is understanding and building the unique insight or view a person has about the world into a new reality. When an individual can harness this, then they can evolve into a very powerful founder.
— Natalie Robinson - Founder of Mum's Garage

About Mum's Garage

Mum's Garage is one of Auckland's largest startup communities, and runs multiple events, workshops, and programmes for entrepreneurs. As well as having developed The Startup Series, we've developed The Validator - New Zealand's first pre-acceleration programme, and also run Entrepreneurs Unleashed, Lean Coffee, Year One, and the Digital Marketing Deep Dive Workshops.


Phase Two and Three of The Startup Series are kicking off later this year.


Upcoming Mum's Garage Events: