Frances Dickinson is an award-winning vocal coach who has worked with some of NZ’s most successful artists, including Lorde, Six60 and Theia through her vocal coaching business, Establish Music. Frances also works with business leaders to help them develop their voice. I’ve had the pleasure of learning from Frances over the past year and she’s […]

Here are five simple principles for making something your customers love: Deeply understand what they value Have a good reason for existing Be open and honest as a company Make something that solves one of their fundamental needs or wants better than anyone else. Charge a fair price. Seems simple.

‘Brand’ is the perception of your company held by people external to it. It is created by all the touch points between your company and the outside world. This includes what people see, hear, feel, and in some cases smell (I’m thinking about Miss Higgins Cookies here). When you are starting a company, it is […]